BUSINESS STRATEGY

What kinds of e-commerce are used? 

Dell uses business-to-consumer e-commerce and business-to-business e-commerce. But primarily uses business-to-consumer e-commerce, which means they sell their products and services to customers who are primarily individuals. Customers are hoping to purchase computers directly interact with Dell. But on the other hand, Dell sells their products and services to customers who are primarily into business. So Dell also uses business-to-business e-commerce.

What kinds of Internet business models are used? 

Dell uses two different kinds of Internet business models; built to order and direct sales. Built to order help Dell to save money, time and inventory. Dell makes its computers according to customer’s order. None of them are made from inventory. For example if a customer wants a custom models or any special style, Dell creates the product according to the customer’s needs and order.

A direct sale means Dell sales its products directly to the customers. Because Dell believes that selling products directly to customers without retailers or dealers would be the best.

What payments systems are used? 

Payment system means ensuring payment security, transaction privacy, customer authentication, and the purchaser’s promise to pay. Dell offers a variety of payment methods to pay for Dell products. Dell accepts PayPal and also accept of paying month to month.

What type of marketing mix does it adopt? 

Dell uses business to consumer e-commerce. In business to consumer e-commerce, marketing mix include registering with search engines, online ads, viral marketing and affiliate programs. Some web search engines guarantee you that your site name will appear at the top. Online ads are small advertisements which appear on other websites. Viral marketing encourages users of a product supplied by business to consumer e-commerce business to encourage friends to join as well. And lastly affiliate program is an arrangement between two different e-commerce websites that directs viewers from one site to the other.