CONCLUSION

Dell has a come a long way from building computers in his dorm room to becoming one of the biggest company in the world. It is interesting that Dell bought IBM parts from a warehouse and created PC that he later sold by mail order. It was a simple move that created the biggest computer company in the world. His method is simple. He sells his computers directly to the customers without using retail stores. It strives in efficiency by selling customers with best quality in a low price. Dell company uses business to business as well as business to consumer to buy and sell products on internet, which is also knows as e-commerce. In a conclusion, Dell company will continues to grow by its direct selling strategy. Dell company will continue to offer new quality products which both individuals and businesses will need.